Social media releases

About 2 years ago, tech writer Tom Foremski posted a rant called, “Die! Press Release! Die! Die!” Todd Defren and SHIFT Communications took up the challenge and created a template for writing social media releases, then followed up with a del.icio.us page that tracks discussion about it. Today, a number of services (example) offer organizations the ability to create social media releases that take advantage of the Internet’s multimedia capabilities.

Our virtual guest on Thursday, Maggie Fox, will discuss Digital Snippets.

And, by the way, after his guest lecture, Kevin Dugan recommended this post on SMR’s for you.